When Google first hit the scene in 1998, not much was understood about how the soon-to-be-gigantic search engine company worked. Back then, not many people even understood what a search engine really was.
A few years later, people like Brad Anderson were on the leading edge of comprehending just how important search engines would become. In particular, Anderson saw how digital marketing and search engine performance could become a cornerstone of many company’s sales and lead generation efforts.
Eleven years ago, Anderson created Fruition, and quickly showed that a grounded, analytical approach to online technology can have a powerful effect on a company’s bottom line. Word spread quickly, and he soon shaped Fruition into a premier, full-service agency for digital marketing, development and design.
“Everyone on our team has a strong statistical background, so we’re very analytical in everything that we do,” Anderson said. “We use statistics to determine what factors are going into a site’s search engine penalties, whether they’re from a Google algorithm change or from some other factor.
“This gives us the knowledge to then make the right change for a website,” he said. “And having that background of knowledge in the numbers, and the data, gives us an advantage over many firms.”
More than 100,000 websites in 30 countries have taken advantage of Fruition’s Google Penalty Checker, software that Fruition has made available for free. The impressive, interactive analytical tool has made Fruition a well-respected name at home and abroad, but it’s just the tip of the iceberg. A quick spin through its fluid design and clean user interface gives potential clients a glimpse into how powerful and productive Fruition’s full suite of services can be.
Thriving in Denver’s economy
Fruition works with a wide range of clients, from Fortune-100 companies to small businesses, start ups to established corporations. Their average client age is over 40 months, which means that long-lasting, fruitful relationships are a key part of what they bring to any company in search of increased leads and sales.
Building that kind of trust, Anderson said, starts with great personnel, something he finds in plenty in Denver’s growing economy.
“Denver’s a phenomenal place to live,” said Anderson, who got his undergraduate degree at University of Colorado and his law degree at the University of Denver. “It’s the kind of place that attracts talented people, so there is a very talented workforce here.
“We’re able to hire people that understand this industry, and that’s been a major factor in our success.”
It’s also allowed Fruition to compliment its search engine analytics with business development, design development, reputation management, and public relations services.
“All of these services are really at their best when they’re integrated,” Anderson said. “We’re able to put these ideas at work in concert with one another, increasing their effect and creating campaigns that are efficient and successful for our clients.”
Learn more about Fruition at www.fruition.net.
